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Navigating erratic demand and conflicting consumer spending priorities
IRI and NPD Complete Merger, Creating a Leading Global Technology, Analytics and Data Provider
What We Do
Pinpoint growth opportunities and benchmark performance with our industry-leading point-of-sale (POS), consumer, and distributor data.
Leveraging our unmatched data assets and industry expertise, we deliver actionable insights to help companies boost their bottom line.
Quantify demand for new and existing products while zeroing in on the right customer segments and opportunities to target.
Know the WHAT, WHO, and the WHY
Eating Patterns in America
No other source tells you more about what Americans eat and drink… and how they think. Eating Patterns in America provides a 360-degree view of food and beverage consumption behavior, both in-home and away ― the foundation for understanding what has transpired and anticipating what’s ahead.
Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.